How to Program Campus Wayfinding Signage in Education
We’ve all experienced navigation anxiety. Arriving somewhere new and unfamiliar without proper – or any – wayfinding or signage can cause frustration and concerns that a misstep could cost us time, money or – in some cases – safety. And given the scale of today’s college campus environments, administrators can help visitors avoid these feelings […]
How to Execute a Regional Signage Project
When creating and executing a regional or nationwide business signage and branding campaign, it’s imperative that design, sign specs, and colors are consistent with what a client expects and every customer recognizes. Still, signage is arguably one of the most overlooked marketing tools available today. Why? Because often, companies buy inexpensive digital signage expecting technology […]
5 Ways to Enhance Your Brand with Corporate Headquarter Graphics
While signage is not often associated with corporate culture, the fact is that humans are inherently visual. And few things can communicate a message, feeling or identity than creating a corporate aesthetic that offers a physical, visual manifestation of something far more intangible – a feeling. And that’s the goal of corporate culture. Inextricably linked […]
A Practical Guide to Hospital Signage & Wayfinding
Hospitals often have complex functions and departments and as such, their navigation feels like a disconnected maze, challenging employees, patients, and visitors alike. And with many hospitals and healthcare facilities expanding and reorganizing due to mergers, integrations, construction, and strategy changes, navigation proves even more challenging for patients – and even employees – finding their […]
