Category : Branding

Wayfinding Strategies: Guiding Visitors and Enhancing Experiences in Commercial Spaces

Wayfinding systems do more than provide simple directions—they guide visitors intuitively through a space, improve safety, elevate user satisfaction, and help visitors connect with and remember brands before ever walking through a front door. Indeed, according to a study by Demand Metric, it takes 5 to 7 impressions on average for someone to remember a brand, which means that the work being done by creative and thoughtful wayfinding systems is a crucial contributor to commercial success.

Beyond Signage: The Art and Science of Environmental Graphic Design in Commercial Developments

When you think of a signage company, you may envision logos, directional signs, or regulatory plaques. All essential, yes, but, as professionals in Environmental Graphic Design (EGD), our work encompasses so much more. We create experiences that seamlessly integrate with architecture, wayfinding, and the environment. This holistic approach can transform a space, enhancing its aesthetic appeal while also elevating the user experience – making those same users that much more likely to return in the future.

The Benefits of Integrated Branding Across Physical Spaces

Brand identity is more than just a logo and color scheme; it’s an experience that spans every touchpoint a customer encounters. As you expand your digital and physical presence, the need for consistent branding across both digital and physical environments has never been more critical. As you invest in creating cohesive brand narratives, signage plays a pivotal role in extending that identity into the built environment.

Environmental Branding Signage Best Practices

Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place. 

Innovative Wayfinding Signage Solutions for any Business

What does it take for your business to stand out? Do you need a large sign that can be seen across town? Do you need leading lights that catch the eyes of passing drivers? While these factors can help, there are also foundational requirements that can win customers over when they engage with your business.

Wayfinding is an oft-overlooked part of signage, but it’s one of the most important elements. When done well, it can bring in new customers and make them feel relaxed in your business. When done exceptionally well, wayfinding immerses customers into your brand and enhances their overall experience.