Insights

A Wayfinding Evolution in Healthcare

First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. ‘You are here.’ ‘Go this way to get to your destination.’ ‘This is the name of this business and these are the goods and services they provide.’ Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that’s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not quite so fast.

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3 Ways Architectural Signage & Elements Can Contribute to Downtown Revitalization

Though the downtown areas in many established American cities have experienced years, decades or even centuries of wear-and-tear and neglect, the last two decades have shown a promising shift, with more and more urban centers revitalizing, regrowing, and reinventing their downtowns.

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5 Ways Environmental Graphics Create a Memorable Experience

The G2 Learning Hub recently wrote a great article about environmental graphic design and how it impacts a user’s (or guest’s) experience. While signage and wayfinding can certainly engage people with their everyday surroundings by making the space more informative and easier to navigate, environmental graphics can make the space more memorable for its visitors. […]

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Utilizing Wayfinding & Lighting In Parking Lot Master Plans

Parking. Love it or hate, it’s a necessary evil. As we’ve previously discussed, there are more than 105 million commercial parking spaces in the U.S. And those numbers show no signs of waning as cities and suburbs welcome new residents and businesses every day, increasing the demand for more – and more and still more […]

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