The Role of Signage in Rebranding
As a business owner, it’s always a good idea to periodically review your business critically and objectively in order to identify both opportunities for growth and those challenges or obstacles that may be preventing growth. If your brand and business have grown stale, boring or predictable, it may be time to consider a rebrand.
The Importance of Wayfinding & Architectural Signage in Urban Landscapes
While it’s true that wayfinding is about helping people get to where they want to go, it also boasts benefits to brand enhancements and key destinations. In a world where cities are quickly and easily navigated with a smartphone and information can be found within minutes, how is physical wayfinding necessary?
Architectural Elements & Wayfinding for Parking Garages
According to the U.S. Census Bureau, there are more than 105 million commercial parking spaces in the U.S. And since those numbers show no signs of waning as cities and suburbs welcome new residents and businesses every day, the demand for parking facilities has increased accordingly.
How Digital Print Trends Are Shaping Commercial Sign Design & Fabrication
Digital printing has transformed virtually every aspect of the sign and graphics industry, including wayfinding and architectural signs. And improvements in technology and equipment have increased the number of possibilities available, from methodologies to materials.
