The Role of Signage in Environmental Graphic Design
According to the Society for Experiential Graphic Design, Environmental Graphic Design (EGD) ‘embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.’ Simply put, environmental graphic design communicates the story […]
The Importance of a Master Plan in Wayfinding Signage Systems
As discussed previously, wayfinding encompasses all of the ways in which people orient themselves in physical space and navigate from place to place. In addition, for large companies, educational campuses, operational facilities, hospitality industries, parking structures, and more, wayfinding master plans serve to help meet federal and state requirements for accessibility wayfinding infrastructure and emergency […]
The Role of Signage in Rebranding
As a business owner, it’s always a good idea to periodically review your business critically and objectively in order to identify both opportunities for growth and those challenges or obstacles that may be preventing growth. If your brand and business have grown stale, boring or predictable, it may be time to consider a rebrand.
The Importance of Wayfinding & Architectural Signage in Urban Landscapes
While it’s true that wayfinding is about helping people get to where they want to go, it also boasts benefits to brand enhancements and key destinations. In a world where cities are quickly and easily navigated with a smartphone and information can be found within minutes, how is physical wayfinding necessary?
