A Wayfinding Evolution in Healthcare
First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. ‘You are here.’ ‘Go this way to get to your destination.’ ‘This is the name of this business and these are the goods and services they provide.’ Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that’s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not quite so fast.
A Practical Guide to Hospital Signage & Wayfinding
Hospitals often have complex functions and departments and as such, their navigation feels like a disconnected maze, challenging employees, patients, and visitors alike. And with many hospitals and healthcare facilities expanding and reorganizing due to mergers, integrations, construction, and strategy changes, navigation proves even more challenging for patients – and even employees – finding their […]
How To Program Signage in Healthcare
Hospitals and other healthcare facilities face incredibly unique challenges – and opportunities – when it comes to signage. One of the most difficult challenges of healthcare wayfinding design is imagining how new visitors to a health care facility will respond and interpret your signage. And in healthcare environments, signage is particularly critical due to the […]
Digital Signage Applications For Your Business
A sign is the most distinct way to advertise a business. Although, the effectiveness of a sign depends on its overall attractiveness, readability, and visibility. With today’s competitive marketplace, retailer and brand marketers need a signage solution that enables them to deliver real-time content driven by time, location, demographics, and promotions.
