The Benefits of Integrated Branding Across Physical Spaces
Brand identity is more than just a logo and color scheme; it’s an experience that spans every touchpoint a customer encounters. As you expand your digital and physical presence, the need for consistent branding across both digital and physical environments has never been more critical. As you invest in creating cohesive brand narratives, signage plays a pivotal role in extending that identity into the built environment.
3 Reasons to Use Digital Signage – and Where to Start
Digital signage can be a powerful tool to connect with customers and promote your brand. It requires a singular investment that allows you to change your messaging on a weekly (or even daily) basis. Digital signs can be placed outside your business to attract customers or inside to better inform customers and visitors to your organization.
If you are still new to the world of digital signage, get to know the options available to you. Here are a few reasons why you need this promotional tool and the process of implementing it on your premises.
Creative Places in 2022 Sign Contest
We are honored to be recognized in the 2022 Sign Contest – winning both second and third place in the Best Outside Design/Shop Fabrication, Illuminated category.
Environmental Branding Signage Best Practices
Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place.
