5 Ways to Reimagine Commercial Signage in 2020
As a new year approaches, it’s time to reflect and plan on business objectives in the new year. You may have even begun planning around five key initiatives we often see:
- Rebranding
- Strengthen Brand Identity & Company Culture
- Company and Brand Expansion
- Innovation
- Going Green
While signage may not come to mind as a top priority for these initiatives, hear us out. In our experience, interior and exterior signage can greatly enhance a commercial space in ways you can’t imagine when you are in the weeds of business growth planning. Here are five ways for you to reimagine signage in your growth initiatives in the coming year.
1. Rebrand
As a business owner, it’s always a good idea to periodically review your business critically and objectively in order to identify both opportunities for growth and those challenges or obstacles that may be preventing growth. If your brand and business have grown stale, boring or predictable, it may be time to consider a rebrand.
Such a suggestion often makes business owners recoil, worried about the cost – but fear not. One of the easiest, most cost-effective ways to rebrand is through updated signage. Despite every advancement in marketing, such as the internet and social media, the right sign in the right place is still the most effective strategy.
Read more about how commercial signage can help you rebrand in the new year here.
2. Enhance Brand Identity & Culture
While signage is not often associated with corporate culture, the fact is that humans are inherently visual. And few things can communicate a message, feeling or identity than creating a corporate aesthetic that offers a physical, visual manifestation of something far more intangible – a feeling.
And that’s the goal of corporate culture. Inextricably linked to a company’s vision and mission, corporate culture is the only environment that you can feel. It’s the feeling in the pit in your stomach when you dread going to work or the excitement you feel when you’re actually excited to go to work.
As such, corporate headquarters – through cohesive, consistent branding – can create a verve; a renewed energy, innovation and authenticity through a brand expression seen throughout the physical environment.
Read more about how corporate headquarter graphics can enhance your brand here.
3. Expand
Putting plans together to expand or create a new space can be daunting, however, signage can be streamlined in a way that is both custom but timely. Achieving a custom, branded aesthetic while enhancing the form and function of a space is the end goal of any signage project but with so many signs to consider, there are some instances when it’s necessary to streamline the process.
With a sign system – essentially serving as a blueprint – that streamlines your custom interior sign solution, you can simplify the entire process, from ideation to execution, with expert consideration paid to the nuances of ADA, wayfinding, and décor to make sure you get your signs right the first time.
Read more about how to simplify interior signage systems here.
4. Innovate
While you may think of signage as static pieces of material, we look at the materials from all angles in a way that best serves the needs of your business as well as your customers. While there are a wide variety of illuminated signs and solutions that can help your business get noticed, there are also more innovative ways to use lighting..
From housing LEDs and uplighting to electrical wiring and internal illumination, there are solutions to make any building or location visible from long distances. Additionally, digital signage like an electronic message center, is often used by retailers to advertise promotions and limited offers. And beyond creating brand awareness and influencing consumer behavior, digital signage can serve as an excellent outlet for information, 24 hours a day.
Read more about the advantages of illuminated signage and lighting here.
5. Go Green
As global sustainability and environmental awareness grows, its reach has gone far beyond home recycling bins and reusable water bottles. In fact, sustainability has been a key issue in sign fabrication for a few years.
And beyond the environmental benefits of using sustainably sourced materials, the practice boasts economic benefits, too, as saving materials or the power required to make signs reduces resource use and cost. The practice, however, does take some considerable planning and forethought as the effectiveness of various methods and technology are often revisited.
Read more about four of the most important sustainability strategies for architectural signage and elements here.
We hope that these ideas have inspired you to reimagine, reinvent and revisit your commercial and interior signage in the new year. And when you’re ready to put your ideas into practice, Creative Sign Designs is ready to be your one-stop shop signage partner, every step of the way.
Contact us today to get started!
