5 Myths About Branding & Signage
A creative, branded, compelling sign can set your business apart from its competition while helping you establish your brand identity. But here’s an oft-overlooked secret to kick-off our myth-busting list: sign companies don’t have the design expertise needed for great signage. With the right signage partner, you can get both – for the price of one. A […]
How To Program Signage in Healthcare
Hospitals and other healthcare facilities face incredibly unique challenges – and opportunities – when it comes to signage. One of the most difficult challenges of healthcare wayfinding design is imagining how new visitors to a health care facility will respond and interpret your signage. And in healthcare environments, signage is particularly critical due to the […]
How To Plan For Interactive Signage For Your Property
There are many instances where a hotel will work with solely with a branding agency on guest experience and branding for a hotel but often, it doesn’t align well with the sheer volume of signage most hotel properties need. From a guest experience perspective as well as an ADA-compliance perspective, there is a lot more […]
The Importance of Wayfinding In Your Business Signage
Wayfinding is an essential part of your business facility and branding and can be so much more than directional signage. Whenever your clients enter a building, they have to make immediate decisions. While they may have an idea as to the general location of where they are going, wayfinding guides them through a form of […]
