5 Ways Environmental Graphics Create a Memorable Experience
The G2 Learning Hub recently wrote a great article about environmental graphic design and how it impacts a user’s (or guest’s) experience.
While signage and wayfinding can certainly engage people with their everyday surroundings by making the space more informative and easier to navigate, environmental graphics can make the space more memorable for its visitors. Or think about the cultural and social phenomenon of exterior wall murals as a means for businesses to increase their brand awareness and engagement – all with a beautiful statement piece begging to be shared on the ‘Gram.