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7 Ways to Enhance Customer Experience With Wayfinding

Wayfinding is a key part of environmental graphic design – or the whole-body approach to incorporating signage into branding. It’s the idea that there is no stone left unturned in the branding process, from the signs leading to the bathroom to the exit ramp out of a parking garage. Environmental graphic design (EGD) can immediately immerse customers into your brand and turn a brief shopping trip into a full experience.

Wayfinding plays a significant role in the customer experience. The signage installed can impact whether or not customers return. Here are seven ways wayfinding enhances the customer experience.

How to Use Wayfinding to Differentiate Your Business

It’s not uncommon to ignore different wayfinding elements until you need them. If you have even been lost on a college campus or couldn’t find a section in a stadium, then you experienced poor wayfinding. As a business owner, your main goal is to guide customers around your location without creating confusing or frustrating experiences. This is often easier said than done.

Learn how you can use wayfinding to differentiate your business – whether you are helping your brand stand out or bringing in customers with a positive navigational experience.

7 Considerations for Large-Scale Interior Signage & Wayfinding

Whether you are opening a new business or rebranding your current one, signage needs to be one of the top considerations in your planning process. Your signage not only tells people about your brand, from your product offerings to the locations of various departments, but also can increase the value leading to greater profits. Without clear interior signage, you can potentially lose customers because of poor experiences.

The Developer’s Guide to Custom Sign Fabrication

The signage you create for your structures is the cherry on top of a large project. It serves as a headline and marketing slogan, attracting potential customers to your new housing project, business center, or creative endeavor. With the right signage, you can attract key demographics to your business and win over customers with ease.

Mixed-Use & Multifamily Wayfinding and Signage Trends

Today’s apartment complexes, condo associations, and other multifamily or mixed-use campuses don’t just sell homes and units – they sell lifestyles. From the initial monument signage at the main entrance to the landscaping and wayfinding throughout, you tell potential residents and guests what it’s like to live there. You can paint a picture of luxury, community, or peace.