Category : Wayfinding & Design

How to Execute a Regional Signage Project

When creating and executing a regional or nationwide business signage and branding campaign, it’s imperative that design, sign specs, and colors are consistent with what a client expects and every customer recognizes.

Still, signage is arguably one of the most overlooked marketing tools available today. Why? Because often, companies buy inexpensive digital signage expecting technology to be rendered obsolete every few years. Others take a one-sign-fits-all approach, prioritizing implementation over strategy.

5 Ways to Enhance Your Brand with Corporate Headquarter Graphics

While signage is not often associated with corporate culture, the fact is that humans are inherently visual. And few things can communicate a message, feeling or identity than creating a corporate aesthetic that offers a physical, visual manifestation of something far more intangible – a feeling.

And that’s the goal of corporate culture. Inextricably linked to a company’s vision and mission, corporate culture is the only environment that you can feel. It’s the feeling in the pit in your stomach when you dread going to work or the excitement you feel when you’re actually excited to go to work.

How CNC Machining is Shaping Commercial Sign Fabrication

As technology advances and revolutionizes everything, the signage industry, is no exception. And one such advancement is computer numeric control (CNC) machining with camera-vision finishing.

Granted, it reads like a techie word salad but trust us when we say this process is a game-changer. Read on to learn more about a printing process revolutionizing the signage industry.

The Advantages of a Large-Format UV Flatbed Printer

We are proud to announce a big – HUGE – addition to our Creative Sign Designs family: a new large-format UV flatbed printer!

But if printers don’t cause you to geek out like we do, allow us to explain why this is such an amazing, game-changing investment.

Sign Trends to Watch in 2019: Technology, Fabrication Materials & Process

While countless trends come and go, from fashion to music to yes, even signage, one thing remains constant: signage itself will always be ‘on trend.’ Why? Because just as with fashion – trends change but needs don’t – signage will always be necessary to help people know where they are and how to get to where they want to go.

So while we don’t have a crystal ball, it’s safe to say these are the trends in sign technology, fabrication materials, and processes to watch for in 2019 – and beyond.

The Role of Signage in Environmental Graphic Design

According to the Society for Experiential Graphic Design, Environmental Graphic Design (EGD) ‘embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.’ Simply put, environmental graphic design communicates the story of an environment with thoughtful, branded navigation solutions to link signage to the community it serves.

The Importance of a Master Plan in Wayfinding Signage Systems

As discussed previously, wayfinding encompasses all of the ways in which people orient themselves in physical space and navigate from place to place.  In addition, for large companies, educational campuses, operational facilities, hospitality industries, parking structures, and more, wayfinding master plans serve to help meet federal and state requirements for accessibility wayfinding infrastructure and emergency wayfinding infrastructure.