The Impact of Rebranding Your Multifamily Community
Rebranding has the ability to make something old seem new again. With the right branding techniques, you make your multifamily community stand out in your town or city. You can attract different renters and create value-add experiences for existing tenants.
Good rebranding needs to occur from the inside out. Clear attention to detail and deep knowledge of what your brand stands for can guide you to make aesthetic changes and improvements throughout your complex.
7 Ways to Enhance Customer Experience With Wayfinding
Wayfinding is a key part of environmental graphic design – or the whole-body approach to incorporating signage into branding. It’s the idea that there is no stone left unturned in the branding process, from the signs leading to the bathroom to the exit ramp out of a parking garage. Environmental graphic design (EGD) can immediately immerse customers into your brand and turn a brief shopping trip into a full experience.
Wayfinding plays a significant role in the customer experience. The signage installed can impact whether or not customers return. Here are seven ways wayfinding enhances the customer experience.
How to Use Wayfinding to Differentiate Your Business
It’s not uncommon to ignore different wayfinding elements until you need them. If you have even been lost on a college campus or couldn’t find a section in a stadium, then you experienced poor wayfinding. As a business owner, your main goal is to guide customers around your location without creating confusing or frustrating experiences. This is often easier said than done.
Learn how you can use wayfinding to differentiate your business – whether you are helping your brand stand out or bringing in customers with a positive navigational experience.
7 Considerations for Large-Scale Interior Signage & Wayfinding
Whether you are opening a new business or rebranding your current one, signage needs to be one of the top considerations in your planning process. Your signage not only tells people about your brand, from your product offerings to the locations of various departments, but also can increase the value leading to greater profits. Without clear interior signage, you can potentially lose customers because of poor experiences.
