How to Tell Your Brand Story with Signage
What information does your signage convey? At first, this seems like an easy question. It shares your brand name and potentially highlights what you sell. However, your signage does so much more than that. It gives customers an idea of what your brand stands for and who you are trying to attract. Your signage provides context clues for what kind of experience your customers can expect. When you think of the big picture implications of your signage, you can start to realize how important it is to invest in good design.
It’s possible to tell your brand story through even the most basic signage additions to your business. You can convey authenticity and stand out with a unique identity. You can be memorable. Here’s how to tell your story with brand signage.
5 Ways to Incorporate Environmental Graphic Design in Signage
Environmental graphic design proves that signage is more than just a directional arrow in the parking garage or a welcome to customers who are visiting your place of business. EGD encompasses everything about your company, employees, and values. Here are five ways to incorporate EGD into your signage.
Improving The Healthcare Experience With Wayfinding
The best hospital wayfinding can guide patients to exactly where they need to go, but some people still prefer to ask for directions. It’s not uncommon for visitors to a facility to immediately seek out an employee for help. Unfortunately, these conversations can bog down staff members (like doctors and nurses) who need to meet with patients. To solve this problem, provide clear signage to help visitors find your help desk or reception area where they can meet with someone who is hired to guide visitors.
The Impact of Rebranding Your Multifamily Community
Rebranding has the ability to make something old seem new again. With the right branding techniques, you make your multifamily community stand out in your town or city. You can attract different renters and create value-add experiences for existing tenants.
Good rebranding needs to occur from the inside out. Clear attention to detail and deep knowledge of what your brand stands for can guide you to make aesthetic changes and improvements throughout your complex.
