The Benefits of Integrated Branding Across Physical Spaces
Brand identity is more than just a logo and color scheme; it’s an experience that spans every touchpoint a customer encounters. As you expand your digital and physical presence, the need for consistent branding across both digital and physical environments has never been more critical. As you invest in creating cohesive brand narratives, signage plays a pivotal role in extending that identity into the built environment.
Creative Places in 2022 Sign Contest
We are honored to be recognized in the 2022 Sign Contest – winning both second and third place in the Best Outside Design/Shop Fabrication, Illuminated category.
Environmental Branding Signage Best Practices
Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place.
Innovative Wayfinding Signage Solutions for any Business
What does it take for your business to stand out? Do you need a large sign that can be seen across town? Do you need leading lights that catch the eyes of passing drivers? While these factors can help, there are also foundational requirements that can win customers over when they engage with your business.
Wayfinding is an oft-overlooked part of signage, but it’s one of the most important elements. When done well, it can bring in new customers and make them feel relaxed in your business. When done exceptionally well, wayfinding immerses customers into your brand and enhances their overall experience.
