Signage Principles

How to Build Brand Recognition During Construction with Crane Letters

The second a developer or brand signs a lease and gets approval to break ground, they are already thinking of ways to market to customers. The more popular a business is, the sooner the business owners can earn back their initial investment costs and start making a profit. In a perfect situation, customers will be lining up outside as soon as a business opens. However, marketing in the early stages of building a business isn’t always easy. There is no real product for your customers to buy. Before you open, you are just trying to get people excited about what is going up while making it easy for them to remember your name. This is where crane letters come in. 

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Environmental Branding: Using Your Commercial Property to Tell a Story

Learn how to use environmental branding design elements to introduce and reinforce your brand to visiting customers.

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Project Consultation & Management for Exterior Signage Design: How to Bring Your Sign to Life

Not sure where to begin with project management for exterior signage design? Let Creative Sign Designs walk you through the process.

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Commercial Exterior Audit: What Do Customers Think Before They Enter?

The exterior of your commercial building creates a first impression for your brand. Customers who don’t know you will use your exterior to make assumptions and drive opinions about your business. The way your business looks from the outside can win people over and convince them to give your brand a try — or scare them away.

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