Environmental Branding Signage Best Practices
Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place.
Innovative Wayfinding Signage Solutions for any Business
What does it take for your business to stand out? Do you need a large sign that can be seen across town? Do you need leading lights that catch the eyes of passing drivers? While these factors can help, there are also foundational requirements that can win customers over when they engage with your business.
Wayfinding is an oft-overlooked part of signage, but it’s one of the most important elements. When done well, it can bring in new customers and make them feel relaxed in your business. When done exceptionally well, wayfinding immerses customers into your brand and enhances their overall experience.
The Impact of Rebranding Your Multifamily Community
Rebranding has the ability to make something old seem new again. With the right branding techniques, you make your multifamily community stand out in your town or city. You can attract different renters and create value-add experiences for existing tenants.
Good rebranding needs to occur from the inside out. Clear attention to detail and deep knowledge of what your brand stands for can guide you to make aesthetic changes and improvements throughout your complex.
7 Ways to Enhance Customer Experience With Wayfinding
Wayfinding is a key part of environmental graphic design – or the whole-body approach to incorporating signage into branding. It’s the idea that there is no stone left unturned in the branding process, from the signs leading to the bathroom to the exit ramp out of a parking garage. Environmental graphic design (EGD) can immediately immerse customers into your brand and turn a brief shopping trip into a full experience.
Wayfinding plays a significant role in the customer experience. The signage installed can impact whether or not customers return. Here are seven ways wayfinding enhances the customer experience.
