How to Use Retail Signage to Make Your Location Stand Out
When it comes to brick-and-mortar businesses, your exterior retail signage plays a major role in your marketing. A clear sign can communicate your brand, offerings, and value proposition. On the other hand, if your sign is hidden or confusing, customers might walk or drive by without noticing you. And, if your signage is not well kept or lacks proper lighting, they might avoid your business altogether.