Signage Principles

Digital Signage Applications For Your Business

A sign is the most distinct way to advertise a business. Although, the effectiveness of a sign depends on its overall attractiveness, readability, and visibility. With today’s competitive marketplace, retailer and brand marketers need a signage solution that enables them to deliver real-time content driven by time, location, demographics, and promotions.

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Applied Graphics vs. Photopolymer: Choosing the Right Substrate for Your Sign

Applied Graphics and Photopolymer are two materials often considered when designing ADA interior and wayfinding signage systems. Depending on the scope of the project, one material may be more suitable than the other. The following advantages and disadvantages of each will help you better understand your options and point you in the right direction when […]

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Sign Permitting 101 : 4 Steps to Simplify the Sign Permit Process

If your business or project is planning for an exterior illuminated or non-illuminated sign, chances are very good that a sign permit will be required. No matter the jurisdiction, there is a precise process you must follow and a specific set of paperwork you must complete. Unfortunately, that process—that is, the process of getting your […]

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Sign Basics Part 3: Interior Signage

Interior signs are as much a part of your business branding as they are a part of the building décor. Whether you are looking to provide directional assistance to clients and visitors, or putting your brand’s logo on display for a dramatic first impression, custom interior signs provide a versatile solution for both.

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